A Step-by-Step Guide to Create Google Ads Campaigns to get Home Renovation Leads

Lead generation in home improvement advertising is the process of attracting and capturing the interest of potential customers looking for renovation, remodeling, or other home improvement services. It involves using strategic marketing techniques to convert prospects into qualified leads, which can then be nurtured into clients.
For home improvement businesses, lead generation is a critical part of growth. It ensures a steady stream of inquiries from homeowners actively seeking professionals to handle projects like kitchen renovations, bathroom remodeling, roofing repairs, and more. The ultimate goal is to connect businesses with people who need their expertise, making it easier to convert inquiries into revenue-generating projects.
Types of Home Renovation Leads
Kitchen Renovation Leads
Kitchen renovations are among the most sought-after home improvement services. These leads typically come from homeowners looking to upgrade their kitchen layout, install modern appliances, or enhance the overall aesthetic and functionality. Targeting these leads often involves showcasing before-and-after photos, highlighting trends like open-concept designs, and promoting high ROI benefits for kitchen remodeling.
Basement Renovation Leads
Basement renovations appeal to homeowners wanting to maximize their home’s usable space. These leads may be interested in transforming basements into entertainment rooms, home offices, guest suites, or rental units. Effective campaigns for these leads focus on adding value to underutilized spaces and addressing common pain points, such as moisture control or lighting.
Bathroom Renovation Leads
Bathroom renovations are another high-demand service, as homeowners often look to modernize their bathrooms with better fixtures, more space, or energy-efficient upgrades. Leads in this category often search for ideas like spa-inspired bathrooms, walk-in showers, or luxury upgrades. Campaigns targeting bathroom renovation leads should emphasize functionality, comfort, and visual appeal.
Commercial Renovation Leads
These leads involve businesses or property owners seeking renovation services for commercial spaces, such as offices, retail stores, or restaurants. Commercial renovation leads require a different approach, focusing on cost efficiency, fast turnaround times, and compliance with local regulations. Highlighting experience in commercial projects and the ability to meet business-specific needs is crucial for capturing these leads.
Roofing and Painting Renovation Leads
Roofing and painting services are essential for maintaining and improving both the appearance and durability of a property. These leads might involve roof repairs, replacements, exterior painting, or interior painting projects. Successful campaigns for these leads should emphasize long-lasting materials, energy savings (in roofing), and aesthetic transformations (in painting). Including warranties and testimonials can also increase conversions in this category.
By tailoring your approach to each type of renovation lead, you can effectively connect with potential customers and deliver services that align with their specific needs.
Understanding the Target Audience for Effective Home Renovation Lead Generation google Advertising
To create successful home improvement advertising campaigns, understanding your target audience is key. Without a clear picture of who your ideal customer is, marketing efforts can become misdirected and inefficient.
Demographics
Identify the age, gender, income level, and location of your potential customers. For example, middle-aged homeowners in suburban areas are often more likely to invest in home improvement projects.
Psychographics
Go beyond basic demographics to understand the values, lifestyles, and motivations of your audience. Are they driven by aesthetics, functionality, or home value appreciation? Knowing what matters most to them helps craft more appealing advertising messages.
Pain Points
Pinpoint the challenges or problems your target audience is facing, such as outdated kitchens, energy inefficiency, or inadequate storage. By addressing these pain points directly, your campaigns become more relatable and engaging.
Preferred Channels
Identify where your target audience spends their time online. For instance, younger audiences might be active on Instagram or Pinterest, while older homeowners might prefer Facebook or search engines.
Timing
Consider seasonal trends or life events that might influence when homeowners seek home improvement services. For instance, spring and summer often see a rise in renovation projects, while moving into a new home might spark immediate needs for remodeling.
By combining these insights, you can develop advertising strategies that resonate deeply with your audience, ensuring your lead generation efforts are as effective as possible.
Creating a Google Ads Campaign Step-by-Step
Step 1 – Create a Campaign and Choose a Goal
Start by logging into your Google Ads account. Click on the ‘Campaigns’ tab, then hit the blue ‘+’, selecting ‘New Campaign’. Now you can identify the goal of your campaign – website traffic, sales, or lead generation – to define conversion actions (a phone call or a website visit) and track them for conversion analysis.
Alternatively, you can select “Create a campaign without a goal’s guidance.”
Step 2 – Choose the Appropriate Campaign Type
Choose the campaign type to determine how and where your contractor Google ads will appear in the general search results, images, videos, online feeds, or ad campaign types for apps or product listings. If you have engaging visuals, try the “Video” or “Display” options; however, home improvement advertising typically requires a “Search” campaign type.
Step 3 – Start Setting Up Your Campaign
Set up your campaign name. The name will not influence the process of generating home improvement leads. After that, choose the campaign schedule: beginning and end dates, as well as whether you want to run it all day long or during specific hours.
Step 4 – Specify Target Audience for Home Improvement Ads
Choose your target audience by setting up locations and languages. At this stage, Google will show you the potential number of viewers you can reach with your home improvement advertising.
Step 5 – Set Up a Daily Budget and Bid Strategy for Your Paid Advertising
Specify the campaign’s average daily budget. Google may exceed your budget on some days while lowering it on others to achieve your spending estimates.
Next, choose your bidding strategy: manual, where you set the maximum price you’re willing to pay for an ad (CPC – Cost Per Click), or automated, where Google determines the maximum CPC bid. The actual price you’ll pay for your home improvement ads will depend on factors like keyword quality (explained below) and your ad’s relevance (the less relevant, the higher CPC).
Step 6 – Add Keywords for Targeting Relevant Home Renovation Leads Generation
Add words that match the terms that Home Renovation Leads Generation might use to find your business, and choose how closely the users’ query should match your keywords for your ad to be displayed.
Your keyword choice directly impacts the CPC price. Keywords with a broader meaning, like “home improvement business,” will attract more competition from home renovation businesses and require higher bids than long-tail keywords like “kitchen remodeling company in Perth.”
Step 7– Build an Audience
You can create a target audience for your home improvement ad and reuse it across many Google ad campaigns by clicking “Create an Audience” in the “Modules” section and selecting the demographic groups you want to target. Google gathers information about a person belonging to a specific group – age, household income, etc. – from the history of user interactions wit Google SERP.
Step 8 – Create Home Renovation Lead Generation Ads
Finally, you’ll set up your ad by including the final URL, headlines, display path, and descriptions. You can also set up device targeting by defining how much to pay for clicks on different devices or exclude some by setting the price to zero.
Before Launching a Home Renovation Lead Generation Ads Campaign: Tips & Best Practices
A lot of tuning is necessary to get the best home improvement leads from Google ads, and if you’re only starting with this type of home improvement advertising, be patient. Try creating multiple campaigns with different settings, and don’t be too harsh on yourself for losing some dollars at the start.
Adhere to the general best practices for marketing strategies that apply to home improvement advertising across different platforms, such as the importance of understanding your target audience, creating high-quality marketing content, and perfecting your communication skills.
Here are some tips to enhance your home improvement advertising with Google ads:
- “Presence” vs. “Interested”: When you’re targeting your audience by location, ensure to check the “Presence” and not the “Search interest” option so only people living in the target area can see your home improvement ads.
- Highly specific keywords: Use free tools, like Google Keyword Planner, to find the keywords relevant to your business. Long-tail keywords will help you get leads by Google ads at a lower price.
- Ward off negative keywords: For example, for kitchen remodeling advertising, you don’t want to target DIY searches. Add keywords like “DIY” or “guide” to a “Negative keyword list” to exclude them from your campaign. For the same reason, exclude nighttime hours and minors from your home improvement ads.
- Google ad extensions: Google allows extensions that translate additional information about your business: thumbnails, addresses, working hours, promotions, etc. Use them to make your home improvement ads stand out.
Remarketing: Target people who visited your site’s URL and did because Google will consider them higher quality.
Other Home Renovation Lead Generation advertising platforms to consider:
Home improvement advertising on Twitter can focus on follower-building or website clicks. Real-time content distribution makes Twitter great for time-sensitive promotions or updates. | |
LinkedIn excels in B2B home improvement advertising. LinkedIn’s Campaign Manager caters to professional industries, offering precision targeting based on job title and function. It can be used for home improvement ads focused on commercial leads and referral networks. | |
On Instagram, you can flaunt your unique brand aesthetics and story. Sponsored posts and Stories can include links to landing pages to boost the visibility of your home improvement business. | |
Pinterest is best for lifestyle, design, and DIY brands, with promoted pins increasing brand visibility. However, to create effective advertising for a construction company, you’ll have to hire a professional photographer. | |
YouTube | YouTube’s in-stream or discovery ads, coupled with the platform’s powerful audience targeting features, can be highly effective for home renovation business exposure. For example, you can create DIY guides to grow credibility and trust with your company. |
Lead Harvestor: A Trusted Partner for Verified Home Renovation Lead Generation
When it comes to generating high-quality, verified leads for home renovation businesses, Lead Harvestor stands out as a trusted name in the industry. This lead generation company has earned a solid reputation for helping contractors, remodelers, and home improvement professionals connect with motivated clients looking for their services.
What Makes Lead Harvestor a Reliable Lead Generation Company?
Verified Lead Quality
Lead Harvestor specializes in delivering verified leads, ensuring that every prospect is actively seeking home renovation services. By employing rigorous lead verification processes, they minimize wasted time and resources spent on unqualified or uninterested leads.
Tailored Lead Solutions
One of the company’s key strengths is its ability to customize lead-generation campaigns based on specific client needs. Whether you specialize in kitchen remodeling, bathroom renovations, or full-scale home renovations, Lead Harvestor targets your ideal audience to maximize conversions.
Advanced Technology and Analytics
The company leverages cutting-edge technology and advanced analytics to identify and attract high-quality prospects. With tools like real-time data tracking and behavioral analysis, Lead Harvestor provides insights that help businesses refine their marketing strategies and secure more leads.
Multi-Channel Lead Generation
Lead Harvestor employs a multi-channel approach to lead generation, including Google Ads, Facebook Ads, SEO, and email marketing. This ensures a steady stream of leads from various platforms, catering to different customer preferences and behaviors.
Proven Track Record
Lead Harvestor’s success is reflected in its strong track record of helping businesses grow their client base. Positive testimonials from home renovation professionals showcase the company’s ability to consistently deliver results.
How Lead Harvestor Benefits to Your Home Renovation Businesses?
- Increased ROI: By focusing on verified leads, businesses spend less time chasing dead ends and more time closing deals, resulting in a higher return on investment.
- Scalability: Whether you’re a small contractor or a large-scale renovation company, Lead Harvestor’s flexible solutions can adapt to your growth.
- Enhanced Efficiency: With a steady flow of qualified leads, businesses can focus on providing excellent service instead of worrying about where the next project will come from.
Why Verified Leads Matter in Home Renovation?
In the competitive world of home renovation, every dollar spent on advertising must count. Verified leads ensure that your efforts are directed toward prospects who are ready to hire a professional, reducing the cost per acquisition and boosting overall campaign efficiency. Lead Harvestor’s verification process includes filtering out unqualified inquiries, targeting only the most relevant leads for your business.
Get Started with Lead Harvestor
Partnering with Lead Harvestor is a strategic step for any home renovation business aiming to grow its client base. Their expertise in generating verified leads allows you to focus on what you do best—transforming homes—while they handle the heavy lifting of finding your next clients.
If you’re ready to take your home renovation business to the next level, consider Lead Harvestor as your trusted partner for lead generation success.
Contact Us
Phone Number: 647-660-5551
Email: hello@leadharvestor.com