While the idea of being a realtor may seem too tempting, the obstacles it poses can easily overwhelm any entrepreneur. In today’s competitive landscape, realtors often struggle to gain exposure from their target customers.
To make things worse, realtors and such real estate agency usually don’t have millions of dollars to run multiple marketing campaigns. They need to be extra careful with their marketing budget and spend every penny on strategies that could result in higher ROI. If you’re struggling with the same dilemma, this guide will help. Today, we have put together a complete guide on how startups can leverage different marketing strategies to attract highly qualified leads and increase their overall conversions.
Why do Realtors Need a Robust Lead Generation Strategy?
Lead generation is important for realtors, not just estate agencies. However, realtors need a more reliable lead generation strategy as they need more targeted exposure for their products/services.
Since these businesses don’t have a hefty budget, their goal usually is to attract leads that are most likely to convert in the long run. To achieve this goal, it’s necessary that they invest in a result-driven lead generation strategy. Keep in mind that a wide majority of realtors fail due to a poorly planned marketing campaign. That’s why it’s crucial to follow a marketing plan that aligns with your business goals and helps you unlock quality leads.
Best Lead Generation Strategies for Realtors and Real Estate Agencies
Optimize Your Landing Pages With Clear CTAs
Whether you already have a marketing plan in action or planning to get started with one soon, it’s most likely that designing landing pages is a part of your strategy. Great! For more than a decade, landing pages have remained an effective marketing strategy for businesses – of all sizes – to generate leads and move them through their sales funnel.
However, if you want to relish the full potential of landing pages, it’ll be crucial to optimize them to match user intent. In this fast-paced world, people don’t have time to consume a lot of information. You can’t expect a new prospect to watch a 5-minute long video on your landing page to decide whether to choose your services/products or not.
Instead, make your landing pages crisp, lucrative, and to the point. Irrespective of your business niche, be it education, healthcare, travel, or hospitality, having simple yet appealing landing pages will accelerate overall conversions. Finally, you can step up the game by incorporating appealing CTAs across the landing page.
Focus on Paid Advertisement and Write Better Ads
While all businesses look forward to generating quality leads organically, it’s worth pointing out that organic growth takes time. During the initial phase, it’s a wiser approach for startups to utilize paid advertising to gain instant exposure from their target audience.
As opposed to the conventional belief, running paid ads can yield long-term results, considering you write well-optimized ads and run strategic paid marketing campaigns. Since running paid ads is a bit challenging, it’s always advised to hire a dedicated team of paid marketing experts who have expertise in designing tailored ad campaigns.
However, if you’re running a paid marketing campaign by yourself, here are a few strategies that’ll help you generate better results.
- Before starting with paid marketing, define your goals and objectives. Whether it’s driving brand awareness, generating leads, or increasing sales, having a clear direction will help you make informed decisions.
- Identify the platforms where your target audience is most active and engaged. Facebook, Instagram, LinkedIn, Google Ads, or industry-specific platforms could be relevant options.
- Utilize remarketing techniques such as dynamic product ads or personalized messages to re-engage and persuade potential customers to take action.
Leverage the Power of Deals and Discounts
At this point, it’s possible that you’re running multiple discounts and exclusive offers across your products to draw customers’ attention. But, since your website doesn’t have any traffic, these incentives are less likely to yield the desired outcome.
An easy way around this situation is to partner with online platforms that provide users with coupons and new deals. This will give your website an instant exposure and you’ll start attracting leads from multiple sources. And, since you’re already running deals, it’ll be easier to encourage buyers to make their purchase decision more quickly.
Be Careful With Email Marketing
If you have email data of your potential customers, congratulations! You are already one step ahead of your competition. But, the way you use this email data for your email marketing campaigns will decide whether you’ll generate the desired leads or not.
Despite being a powerful lead generation strategy, many businesses fail to leverage email marketing for their business growth. Why? Because they tend to focus on quantity instead of quality. Yes, having a large email database is great, but if you don’t filter this list, you’ll end up sending unnecessary emails to people who may never want to turn up for your services/products.
So, take your time and segment the email list to make your email marketing efforts more personalized. Segmentation will allow you to group people into different categories and craft emails that align with their interests and purchase history.
Invest in SEO
Even though search engine optimization is a long-term strategy, it’s always better to implement a well-structured SEO campaign from Day 1. An SEO strategy will help you identify the most potential search terms customers will likely use to find your business.
Consequently, you’ll be able to optimize your website for these search terms and rank higher in Google search results. Search Engine Optimization is a long-term marketing strategy that’ll help you attract organic leads for a longer period. If you run a local business such as a real estate agency in Brampton or Vancouver, it would also be better to set up a dedicated Google My Business Profile and optimize it to attract local customers.
Again, we recommend partnering with an SEO expert to leverage SEO for your business growth. A dedicated SEO team will design a pers
Conclusion
There’s no denying the fact that lead generation is vital to the successful online journey of any startup. Eventually, successful lead generation for realtors is a combination of understanding the target audience, providing value, and utilizing effective marketing techniques. You can also hire a professional marketing firm such as Mchelex to implement marketing campaigns that’ll generate highly qualified leads for your business. We provide comprehensive digital marketing services in Brampton, Vancouver, and Toronto to aid realtors and real estate agencies with their digital growth. Share your business objectives with our team and we’ll get back to you with a bespoke marketing roadmap.