In the realm of lead generation, “the ask” is a pivotal moment. Marketers strive for quality lead data while ensuring a seamless experience for users. LinkedIn Lead Gen Forms provide the bridge between these needs, simplifying the process of collecting valuable information from users.
Unveiling LinkedIn Lead Gen Forms
LinkedIn Lead Gen Forms offer a user-friendly solution for advertisers to gather high-quality leads. These forms automatically populate with a user’s LinkedIn profile data, such as name, contact info, company name, seniority, job title, and location, making lead submission a breeze. Users simply need to click the Call-to-Action (CTA) button to access the content they desire while providing advertisers with professional data for tailored campaigns.
Why LinkedIn Lead Gen Forms Matter
LinkedIn Lead Gen Forms empower brands to generate top-tier leads at scale, surpassing traditional forms and landing pages. According to data, while the average landing page conversion rate stands at 4.02%, LinkedIn Lead Gen Forms shine with an average conversion rate of 13%. Companies across industries and sizes have reported success with Lead Gen Forms, boosting lead volume and quality, and facilitating easier ROI tracking through LinkedIn Analytics.
Using LinkedIn Lead Gen Forms to Their Fullest Potential
Here’s a comprehensive guide to harnessing the full potential of LinkedIn Lead Gen Forms for enhanced lead data at scale:
Creating a Lead Gen Form Template: To streamline future campaigns, build a template for your Lead Gen Form by following these steps within Campaign Manager.
Using Your Lead Gen Form Templates in a Campaign: After creating a template, seamlessly incorporate it into your ads using Campaign Manager. You can also create a new Lead Gen ad directly while creating your ad within Campaign Manager.
Managing Leads: There are two methods to manage leads generated through Lead Gen Forms. You can either download lead lists directly from Campaign Manager or integrate with marketing automation partners and CRM platforms, such as Converter, Driftrock, HubSpot, Salesforce Sales Cloud, and others. Integrating leads into your CRM system allows real-time access and a range of benefits.
Monitoring Results: Evaluate your campaign performance by accessing the “Leads” tab in Campaign Manager. It provides key metrics like the total number of leads, form completion rate, and total cost per lead. Lead data is available for 90 days, after which it’s deleted to protect member data.
Optimizing Lead Gen Form Campaigns: To achieve the best results, consider the following best practices:
- Craft a concise question as your headline to intrigue your audience.
- Avoid fields that require manual input to reduce friction.
- Limit your form to three or four fields for improved conversion rates.
- Align the thank you message with the form, referencing what users opted into.
- Combine Lead Gen Form campaigns with Brand campaigns for a more comprehensive approach.
- Regularly update form copy and offer to keep them fresh.
- Conduct A/B testing to refine your ads over time.
LinkedIn Lead Gen Forms streamline lead generation, making it a win-win for both users and advertisers. Prospects enjoy a hassle-free experience, while marketers gain access to high-quality lead data. Start your lead collection journey today by signing in to LinkedIn Campaign Manager and creating your first Lead Gen Form.