1. The Significance of Customer Lists:
- For marketers, their prospect and customer lists are invaluable assets.
- These lists serve multiple purposes, from maintaining communication and nurturing leads into customers to laying the foundation for creating audience personas.
2. Facebook Custom Audiences Overview:
- Facebook Custom Audiences, now under the Meta umbrella, empower marketers to deliver precisely targeted ads to existing contacts and visitors across Meta platforms, encompassing Facebook and Instagram.
- There exist four distinct types of custom audiences: Website custom audiences, App activity custom audiences, Engagement custom audiences, and Customer list custom audiences.
3. Advantages of Facebook Custom Audiences:
- Custom audiences provide a convenient and effective avenue for reaching your list without grappling with the challenges often associated with email marketing, such as crowded inboxes and stringent spam filters.
- Notably, the ability to construct lookalike audiences is a unique benefit, enabling you to reach users who closely resemble your existing customers.
4. Creating Customer List Custom Audiences:
- To establish a Customer List Custom Audience, it’s essential to properly format your data before uploading it to Meta.
- The article offers step-by-step instructions for setting up this custom audience through Ads Manager and designating it as the source for your ad campaigns.
5. Crafting Lookalike Audiences:
- Following the creation of a Customer List Custom Audience, it can be effectively employed as the foundation for constructing lookalike audiences.
- These lookalike audiences are a valuable tool for reaching users who share similarities with your established customer base.
- A helpful suggestion is to base your lookalike audience on your most valuable customers for increased precision.
6. Streamlining Custom Audience Updates:
- It’s important to note that Customer List Custom Audiences do not automatically update themselves, posing a challenge as your customer list expands.
- The article recommends utilising integration as a solution to automatically include email addresses in your custom audience whenever fresh contacts are added to your list, regardless of its storage location.
7. Ready-Made Workflows:
- The article presents pre-made workflows via Integration, simplifying the process of maintaining up-to-date custom audiences.
- These workflows include examples like integrating new Mailchimp subscribers, email entries from Typeform, and contacts from HubSpot into Facebook Custom Audiences.